零售服务不再是简单地通过店铺销售产品,并藉成功的成本控制和采购提高竟争力和盈利能力。成功的零售企业,其服务和产品组合须反映和代表目标顾客所渴求获得的价值的主题,视购物为一种消费服务的经验,一种满足感觉的情境——而非简单的购物行为。 Retail services no longer simply sell their products through stores and increase their competitiveness and profitability through successful cost control and purchasing. Successful retail businesses, whose services and product portfolios need to reflect and represent the values ​​that target customers are craving, consider the experience of shopping as a consumer service, a contextually satisfying feeling - not a simple shopping act.