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随着地质公园开发与建设,地质公园景区旅游产品的开发问题一直是相关研究的热点,国内外学者在理论上进行了积极探讨。本文以兴文石海国家地质公园为例,以市场需求偏好为市场细分的准则,通过因子分析方法和聚类分析方法将兴文石海景区的游客市场划分为4类,乡村农家乐型、民俗体验型、冒险野趣型、文化品味型,最后本文提出基于市场需求偏好的兴文石海国家地质公园景区旅游产品开发策略。以案例研究为基础,提出了我国地质公园旅游产品开发的建议。
With the development and construction of geoparks, the development of tourism products in geoparks has always been a hot topic in the field of related research. The scholars at home and abroad have made active discussions in theory. Taking Xingwen Stone Sea National Geopark as an example, taking the market demand as the criterion of market segmentation, the tourist market of Xingwen Stone Seaview is divided into four categories by means of factor analysis and cluster analysis, Folk experience, wild adventure and cultural taste. Finally, this paper puts forward the development strategy of tourism products in Xingwen Shihai National Geopark based on the market demand preference. Based on the case study, the author puts forward suggestions on the development of tourism products in Geopark in China.