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广播电台是我国大众媒体的组成部分,它在宣传和导向等方面起着重要的作用,宣传工作的作用有两点:一是舆论导向;二是宣传造势。国家倡导与群众呼声,大多是通过宣传工作来形成正确导向的;从实施到效果,可以说,与宣传造势工作息息相关。而新闻编辑作为其重要主体之一,对广播电台的发展起着一定的导向作用,编辑是广播电台节目的核心,节目是否受欢迎决定了电台的听众量。广播电台编辑是节目大局的把握者、策划者,身负着重大的责任。那么,怎样更好的面临挑战,保持电台栏目的社会地位,是每个电台编辑都要思考的问题和工作。需要掌握筛选稿件和抓住热点以及选择节目的特点之外,更要提高系统意识,用新的发展的眼光看待事情问题,才能做到更加系统。
Radio stations are an integral part of the mass media in our country. They play an important role in publicity and orientation. The role of publicity work is twofold: first, public opinion orientation; second, publicity campaigns. National advocacy and mass appeal, mostly through the propaganda work to form the correct orientation; from the implementation to the effect, we can say, is closely related to propaganda and momentum work. News editor, as one of its main subjects, plays a guiding role in the development of radio stations. Editing is the core of radio programs. The popularity of programs determines the audience of radio stations. Radio station editors are the masters of the overall situation of the program, planners, who bear the great responsibility. So, how to better face the challenge of maintaining the social status of the radio section is a matter for every radio editor to think about. Need to grasp the selection of manuscripts and seize the hot spots and select the characteristics of the program, but also to raise awareness of the system, with a new development vision of things, in order to be more systematic.