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随着社会经济的发展,我国城乡居民体育消费在人民的生活中占据的比重日趋提高。研究我国体育消费现状,探讨体育消费的合理发展,不仅具有重要的理论意义,而且具有深刻的实践意义。本文在探讨我国城乡居民体育消费现状的基础上,分析了我国城乡居民体育消费现状的制约性因素,最后提出了促进我国城乡居民体育消费的发展策略。
With the development of society and economy, the proportion of sports consumption of urban and rural residents in people’s life is increasing day by day. Studying the status quo of sports consumption in China and exploring the rational development of sports consumption have not only important theoretical significance but also profound practical significance. Based on the analysis of the status quo of urban and rural residents’ sports consumption in our country, this paper analyzes the restrictive factors of the present state of urban and rural residents’ consumption of sports in our country and finally puts forward the development strategies to promote the urban and rural residents’ sports consumption in China.