品牌价值是企业品牌的核心要素,不但可以量化品牌所具有的价值,还可以通过品牌价值的比较,了解名牌企业的状况。当前,提升本国品牌的竞争力已成为国际经济竞争的核心,各国对品牌定价权的争夺日趋激烈,其主要手段——品牌价值评估,就是博弈焦点。 Brand value is the core element of an enterprise brand, not only to quantify the value of the brand, but also through the comparison of brand values ​​to understand the status of brand-name companies. At present, enhancing the competitiveness of domestic brands has become the core of international economic competition. Countries are increasingly fiercely contending for pricing power of brands. Its main means, brand valuation, is the focus of the game.