“人”是企业思想政治工作中的对象,在传递意识形态的过程中,人文属性表现得尤为突出和重要——即不仅仅是把工作态势看作是一个客观、静止、孤立、冷峻的对象,而是把思想政治工作看作是参与每一个个体内在发展需要的,同时又与外部人文环境互为关照的、动态的表达与诠释过程。由此可见,在方法上抓实质,在活动上抓多元,以凸显感性因素和情感因素在思想政治工作中的核心作用。 “Man ” is the object of enterprise’s ideological and political work. In the process of transmitting ideology, the humanistic character is particularly outstanding and important - not only the work situation as an objective, static, isolated, cold But regards the ideological and political work as a process of dynamic expression and interpretation that takes part in the internal development of each individual and at the same time takes care of each other with the external environment. Therefore, we can see that we should grasp the essence of the methods and grasp the pluralism in the activities so as to highlight the central role of the emotional and emotional factors in ideological and political work.