对年轻人说话多么伟大的创意都需要执行来落地,因此继智慧的大脑和灵巧的双手之后,还差一双勤快的脚。创意星球策划总监李春生分享了学院奖的营销案例,所有年轻人营销都几乎不可避免地要攻占校园,然而这并非一件易事:学校作为一个由师生构成的半封闭系统,品牌如何处理与校方的关系?应 What a great idea to talk to young people needs to be implemented to come to the ground, so after the wisdom of the brain and dexterous hands, but also a pair of diligent feet. Creative Planet Director Li Chunsheng shared the college award marketing case, all young people are almost inevitably marketing the marketing of campus, but this is not an easy task: the school as a semi-closed system composed of teachers and students, the brand how to deal with The relationship between the school?