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传统文化是经过长时间的流传,经过岁月的熏陶形成的,是对古代文化的演化和洗礼而得到的,是一种具有民族特色以及民族特有气息的传统文化,是将民族岁月长河中的所有一切艺术形态以及思想进行结合形成的。而平面广告设计是一种夹渣着诸多文化和诸多学科的一种艺术形式,传统文化在平面广告设计中运用是指将民族传统文化带入到广告设计中,使得平面广告散发着浓厚的民族气息。本文主要阐述了现代中国广告平面设计中对中国传统文化的运用。
Traditional culture is a kind of traditional culture with national characteristics and unique national flavor after a long period of development and is formed through years of influence. It is derived from the evolution and baptism of ancient culture, All the art forms and ideas formed by the combination. The print ads design is a kind of art form that contains many cultures and many disciplines. The use of traditional culture in print ads design refers to the traditional ethnic culture into advertising design, making print ads exudes a strong ethnic breath. This article mainly expounds the use of Chinese traditional culture in modern Chinese advertisement graphic design.