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最近连大牌设计都开始走小清新路线。IKEA图录刚被Graphics Award评为年度最佳(Graphics Award Winner2011)。主题正是“Homemade is Best(家里做的才是最好)”。瑞典著名双人组合公司Forsman &Bodenfors为IKEA设计的“Homemade isBest”烹饪图录和对其忠诚跨国客户15年庆制作的iPhone app产品同时被GraphicsAward的David Kester提名,前者毋庸置疑出位获胜。作为同为瑞典品牌的IKEA2011年大营销计划一部分,Forsman&Bodenfors认识到新宜家厨房真正激动人心之处;“它将消费者对生活的想法植入厨房,餐桌将被个体思考驾驭。”“Homemade is Best”系列以创新、时尚的方式呈现了30种食谱配方,灵感源自日式极简主义。原材料被小心翼翼的摆上桌面,组成一幅幅乖巧迷人的涂鸦画。瑞典式烘烤界首次迎来如此色彩丰盛、视
Recently even big-name designs have begun to take a small fresh line. The IKEA catalogue has just been named the “Graphics Award Winner2011” by the Graphics Award. The theme is “Homemade is Best (home is best)”. The “Homemade isBest” cooking catalog designed by Forsman & Bodenfors for IKEA and the iPhone app produced by its loyal multinational customer for 15 years were also nominated by Graphics Award’s David Kester. The former is undoubtedly the winner. As part of IKEA’s 2011 marketing plan, which is also a Swedish brand, Forsman & Bodenfors recognizes the real excitement of the new IKEA kitchen; “It puts the consumer’s ideas about life into the kitchen and the table will be driven by individual thinking.”“ The ”Homemade is Best" series presents 30 recipe recipes in an innovative and stylish way inspired by Japanese minimalism. The raw materials were carefully placed on the table to form a cute and attractive graffiti painting. For the first time in the Swedish baking industry