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近几年来随着各种媒体和信息渠道的多样化发展,广告的类型与理念也不断更新。我国正处在一个多重文化融合与交流的时期,企业的生存潜力空间很大,而应用好广告对受众产生有效的影响,是一个企业在营销和发展过程中非常重要的砝码。本文通过将商业广告与营销中的重要组成部分——消费者行为心理学联系起来,探究怎样使广告发挥出最重要作用的有效方法,对广告和消费者核心问题进行阐述。
In recent years, with the diversification of various media and information channels, the types and concepts of advertisements are continuously updated. China is in a period of multi-cultural integration and exchange. There is great room for business to survive and the effective application of advertising to the audience is a very important weight for an enterprise in its marketing and development. This article explores the core issues of advertising and consumers by linking commercial advertising to consumer behavior psychology, an important component of marketing, and exploring effective ways to make advertising the most important.