论文部分内容阅读
GU YINING is a well-known mu-sic enthusiast amongst his circle offriends.The 35-year-old's collectionof over 2,000 CDs and 500 musiccassettes are his most valuable andprized assets.But Yang Yuchuan,Gu's16-year-old cousin,has a totally dif-ferent view.
In a slightly mocking tone,the boyasked his cousin,"Haven't you boughtan iPod yet?"In Yang's view,it is notcool to stack so many "worthless an-tiques"on a bookshelf with pride.
"You must keep up with times!You can get access to the Internet,or buy an iPod,mp3 or mp4.At leastyou have a mobile.Does anyone stilllisten to tapes and CDs?"asked Yang.He told ChinAfrica that amongsthis peers,no one lives in the dated eraof his cousin.
Like hundreds of millions of Chi-nese people,Yang is a member of thenew consumer generation that hasembraced the power of online music.
Figures decoded
But what exactly is online music?According to the China Internet Net-work Information Center (CNNIC),online music is defined as music products that are transmit-ted by various information networks,such as the Internetand mobile communication.It not only includes online mu-sic services on computers,but also wireless music servicesvia mobile phones,including polyphonic ring tones anddownloadable music.
The total number of online music users in China rose to362 million in 2010 from 180 million at the end of 2007,witha double-digit growth for four consecutive years.Onlinemusic users accounted for 75.3 percent of the total Internetusers by the end of last year.
The online music market has madehuge profits as its user base is rapidlyexpanding.Online music service pro-viders (SPs) in China earned about 2.3billion yuan ($352 million) last year.This amount is made up of 2.02 bil-lion yuan ($300 million) from wire-less music services [ring tone down-load] and 280 million yuan ($42.9million) from paid online music serv-ices,according to a report released byChina's Ministry of Culture in March.
On the surface,the future of theindustry looks promising.However,phonographic industry staff and mu-sic writers are not optimistic about itsgrowth prospects and many of themhave even expressed concerns over theera of online music,given its currentindustry chain structure and distribu-tion pattern.
Marketing mode
According to the report,the rev-enue from online music servicesremained small in comparison tothat from wireless music services.Analysts have said that the reasonfor this is that most of the domesticmusic downloads are provided freeof charge,whilst charged services are not quite welcomedamongst users.
"Google and Baidu offer free online music services andmusic downloads.If you are not in favor of the qualityof their online music,you can resort to a lot of professionalmusic websites that offer free music with sound quality,"said Yang Yuchuan,adding that what he found most ap-pealing about online music is its enormous selection of freemusic.
In a slightly mocking tone,the boyasked his cousin,"Haven't you boughtan iPod yet?"In Yang's view,it is notcool to stack so many "worthless an-tiques"on a bookshelf with pride.
"You must keep up with times!You can get access to the Internet,or buy an iPod,mp3 or mp4.At leastyou have a mobile.Does anyone stilllisten to tapes and CDs?"asked Yang.He told ChinAfrica that amongsthis peers,no one lives in the dated eraof his cousin.
Like hundreds of millions of Chi-nese people,Yang is a member of thenew consumer generation that hasembraced the power of online music.
Figures decoded
But what exactly is online music?According to the China Internet Net-work Information Center (CNNIC),online music is defined as music products that are transmit-ted by various information networks,such as the Internetand mobile communication.It not only includes online mu-sic services on computers,but also wireless music servicesvia mobile phones,including polyphonic ring tones anddownloadable music.
The total number of online music users in China rose to362 million in 2010 from 180 million at the end of 2007,witha double-digit growth for four consecutive years.Onlinemusic users accounted for 75.3 percent of the total Internetusers by the end of last year.
The online music market has madehuge profits as its user base is rapidlyexpanding.Online music service pro-viders (SPs) in China earned about 2.3billion yuan ($352 million) last year.This amount is made up of 2.02 bil-lion yuan ($300 million) from wire-less music services [ring tone down-load] and 280 million yuan ($42.9million) from paid online music serv-ices,according to a report released byChina's Ministry of Culture in March.
On the surface,the future of theindustry looks promising.However,phonographic industry staff and mu-sic writers are not optimistic about itsgrowth prospects and many of themhave even expressed concerns over theera of online music,given its currentindustry chain structure and distribu-tion pattern.
Marketing mode
According to the report,the rev-enue from online music servicesremained small in comparison tothat from wireless music services.Analysts have said that the reasonfor this is that most of the domesticmusic downloads are provided freeof charge,whilst charged services are not quite welcomedamongst users.
"Google and Baidu offer free online music services andmusic downloads.If you are not in favor of the qualityof their online music,you can resort to a lot of professionalmusic websites that offer free music with sound quality,"said Yang Yuchuan,adding that what he found most ap-pealing about online music is its enormous selection of freemusic.