随着新闻发言人制度在公共管理领域的普及,各级政府部门的新闻发言人日益吸引媒体和广大公众的关注。而另一方面,信息技术和大众传媒的飞速发展使得信息对公众的导向作用日益增强,政府新闻发言人在面对各种突发事件、国际局势、国内外事务等方面的反应客观上引导着公众的舆论导向、影响着社会的稳定。政府新闻发言人的危机公关艺术在社会生产生活过程中起着十分重要的作用。 With the popularity of the spokesman system in the field of public administration, spokespersons of government departments at all levels have increasingly drawn the attention of the media and the general public. On the other hand, the rapid development of information technology and the mass media made the information more and more public-oriented. The government spokesman objectively guided the response to all kinds of emergencies, the international situation and domestic and foreign affairs The public opinion orientation affects the social stability. Government Press Spokesman Crisis Public relations art plays a very important role in the process of social production and life.