近年来其随着人才竞争的加剧,“雇主品牌”备受关注与重视。然而,从总体上而言,中国企业特别是中小民营企业的雇主品牌建设还存在着许多不尽如人意之处,如何树立雇主品牌,吸引并留住最好员工成就基业长青的梦想将成为企业的重要命题。 In recent years, with the intensification of talent competition, “employer brand ” has drawn much attention and attention. However, on the whole, there are still many unsatisfactory positions in the employer brand building for Chinese enterprises, especially for small and medium-sized private enterprises. The dream of building an employer brand and attracting and retaining the best employees to achieve lasting development will become An important proposition of the business.