本文从价值链和竞争优势的理论出发,构建了基于产业价值链理论的民航运输企业竞争优势体系分析模型,认为民航运输企业之间的竞争,不只是某个环节的竞争,而是其锻造的整个价值链的竞争优势的堆积。本文结合中国民航业的实际情况,提出优化价值活动和价值链重构是中国民航运输企业提升竞争优势的核心内容。 Based on the theory of value chain and competitive advantage, this paper constructs an analysis model of the competitive advantage of civil aviation transportation enterprises based on the theory of industrial value chain. It argues that the competition among civil aviation transport enterprises is not only the competition of a certain link, but also the forging The accumulation of competitive advantage throughout the value chain. In this paper, the actual situation of China’s civil aviation industry, proposed optimization of value activities and value chain restructuring is China’s civil aviation transport enterprises to enhance competitive advantage of the core content.