论文部分内容阅读
与其他公司颜色明快、设计新颖的航空制服相比,日航制服的设计简单,甚至有些保守,这与乘客的心理期待形成反差。日航认为,制服所代表的信赖感与干练,比时尚更加重要。
Compared with other companies’ bright colors and innovatively designed aviation uniforms, the design of JAL uniforms is simple and even conservative. This is in contrast with the passenger’s psychological expectation. JAL believes that the uniforms represent a sense of trust and skill, more important than fashion.