企业传媒发展面临的挑战 1.快速发展的外界传媒使企业传媒受众对企业传媒产生“高期望值”。当今世界,信息飞速发展。作为承载信息的各类传媒,也获得了快速发展。一些大的传媒,不论是获取和整合信息的能力,还是后期制作的手段方法,都占有绝对的优势。它们以社会效益和经济效益双赢为目标,不断调整自己,尽最大可能从内容到形式满足受众需求。受众在与各传媒的“亲密接触”中 Challenges Facing the Development of Corporate Media 1. The rapid development of external media has given corporate media audiences “high expectations” for corporate media. In today's world, information is rapidly evolving. As the various media bearing information, it also gained rapid development. Some large media outlets, both in terms of their ability to acquire and integrate information, and post-production methods, all have an absolute advantage. They aim to achieve win-win social and economic benefits, and constantly adjust themselves to meet the needs of the audience from the content to the form to the greatest extent possible. The audience is in “close contact” with the media