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在娱乐口号被不断提倡的时代,处于社会转型期的中国,媒体为了扭转这样的局面,也开始将新闻与娱乐挂钩,力求用一种新颖的方式,为受众提供轻松愉悦的气氛,以挽回失去的市场,获得大众的眼球。这种新闻娱乐化的现象已经发展得相当普遍,它的确取得了一定的成功,不过,随着新闻娱乐化的日益泛滥在一定程度上导致了新闻报道出现某些原则上的偏差,随意性也使媒体公信力的下降等不良现象相继出现,因而,新闻的娱乐化到底该以怎样的方式存在,的确是一个值得关注的事情。
In an age when entertainment slogans are constantly being advocated, China is in a period of social transition. In order to reverse such a situation, the media has also begun to link news and entertainment with a novel approach to provide the audience with a relaxed and pleasant atmosphere in order to restore their loss The market, get the public eye. This phenomenon of news entertainment has developed quite generally and it has indeed achieved some success. However, with the increasing proliferation of news entertainment, which in some cases led to some deviation in principle in the news coverage, randomness was also So that the credibility of the media and other adverse phenomena have appeared one after another, therefore, the entertainment of the news in the end what kind of way exists, is indeed a matter worth noting.