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信息时代背景下,视觉传达设计作为设计的具体表现形式取得了长足发展,特别是计算机技术的应用,不仅提高了设计有效性,且能够呈现更具时代感的作品,为设计师提供了极大支持。然而当前视觉传达设计领域存在同质化现象,难以实现持续发展,道家美学思想以其自身回归自然等特点,契合当代快节奏生活模式下人们对自然向往的需求,如何将计算机技术与道家美学思想渗透至设计当中成为设计发展需要解决的重点问题。本文将从计算机技术与道家美学思想两个角度入手,深入分析和研究二者在视觉传达设计中的应用。
Under the background of information age, visual communication design has made great progress as a concrete manifestation of design, especially the application of computer technology, which not only improves the design validity, but also presents a more contemporary work which provides designers with great stand by. However, there is homogeneity in the field of visual communication design at present, and it is difficult to achieve sustainable development. Taoist aesthetic thoughts return to nature by their own characteristics and meet the needs of people’s natural longing for contemporary fast-paced lifestyles. How to combine computer technology with Taoist aesthetic thoughts Penetration into the design of the design development needs to be addressed key issues. This article will start from computer technology and Taoist esthetics thinking two angles, in-depth analysis and study of the two in visual communication design.