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群众文化活动是以群众为主体,由群众直接或间接参与的一种社会文化现象,以其广泛的参与性、大众性,在人民的文化生活中占有突出的地位。明确群众文化建设创新的基本取向,是群众文化工作的首要前提。
The mass cultural activities are social and cultural phenomena with the masses as the main body and the masses directly or indirectly involved. With their extensive participation and popularity, the mass cultural activities occupy a prominent place in the cultural life of the people. To clarify the basic orientation of innovation in mass cultural construction is the first prerequisite for mass cultural work.