近悉，一家企业的产品改进包装后，在国内外市场上，一度销势很好。为此，他们在改善包装上进一步投资，所有产品的包装都搞得相当精美。原以为一定会取得更好的促销效果，不料，产品应市后，销势却并不理想。后经调查方得知，经销商认为，包装过于精美提高了产品的成本，将会 Recently, a company’s products improved packaging, the domestic and foreign markets, once the sales potential is very good. To this end, they are investing further in improving their packaging and packaging of all their products is quite exquisite. I thought I would get a better promotional results, unexpectedly, the product should be the market, the sales potential is not ideal. After investigation, the dealer learned that the packaging is too exquisite to increase the cost of the product will be