“策划”一词在当今社会的各种场合与媒体报道中已被广泛运用,“新闻策划”也被越来越多的新闻媒体认同和推行。在新闻媒介竞争日益激烈的今天,那种媒介无须策划,随波逐流,凭好运气就能出好新闻的时代已经不存在了;哪家媒体要是不在策划上下工夫,没有自己的独到见解,就势必会在竞争中处于弱势,甚至惨遭淘汰。在激烈的新闻媒体竞争中,作为传统媒体的广播电台,要提升竞争力,就必须紧跟时代步伐,通过不断精心组织策划,以又快又新的成功策划立足 The term “planning” has been widely used in various occasions and media coverage in today’s society. “News planning” has also been accepted and promoted by more and more news media. In the increasingly competitive media today, the media need not plan, drift, with good luck can get good news era has disappeared; which media if it is not planning to work hard, without their own insights, it is bound to be In the competition in the disadvantaged, or even eliminated. In the fierce news media competition, as a traditional media radio station, in order to enhance its competitiveness, we must keep up with the pace of the times, continue to carefully organize and plan fast and new successful planning based