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市场营销活动是企业赖以生存和扩大发展规模的重要手段。近年来,我国酒店业加速发展,旅客接待量逐年提升,但酒店业的市场竞争也愈发激烈,一些地区的市场已经接近饱和,因此酒店业必须扩大市场营销活动的规模,拓展市场领域,进一步占据市场份额,而旅游产业无疑是酒店业开展市场营销活动的有效载体。本文通过对酒店业市场营销活动新趋势及我国旅游产业发展情况的分析,试图探索一些酒店业开展旅游产业市场营销活动的有效途径。
Marketing activities are an important means by which enterprises can survive and expand their scale of development. In recent years, the rapid development of China’s hotel industry, passenger reception increased year by year, but the hotel industry is also increasingly fierce market competition, some areas of the market is close to saturation, the hotel industry must expand the scale of marketing activities to expand the market area and further Occupy market share, and tourism industry is undoubtedly the hotel industry to carry out marketing activities an effective carrier. This article attempts to explore some effective ways for the hotel industry to carry out the marketing activities of the tourism industry by analyzing the new trend of the hotel industry marketing activities and the development of China’s tourism industry.