频道专业化是我国电视产业发展的必然趋势,但就目前我国电视产业的发展现实来看,无论是在盈利模式上,还是在频道的经营管理模式上,抑或在受众细分程度上,都使得我国的电视频道经营还无法达到精细化、专业化的阶段。这就决定了包括央视经济频道在内的国内诸多电视频道不是走纯粹的频道专业化道路,而是以“大频道”的理念来运营。 Channel specialization is the inevitable trend of the development of China’s television industry, but the reality of the current development of China’s television industry point of view, both in the profit model, or in the channel management mode, or the degree of audience segmentation, are made China’s TV channel management can not achieve the refinement, specialization stage. This determines that many television channels, including CCTV Economic Channel, are not based on pure channel specialization, but operate on the concept of “big channel”.