一款开发成本仅10万欧元的休闲小游戏,却能够从APP Store几十万款游戏中脱颖而出,更是实现了全球下载量超3亿次的傲人成绩,其拥有怎样独特的营销秘籍?2009年,《愤怒的小鸟》由芬兰游戏设计公司Rovio开发面市。同年12月,这款游戏在苹果APP Store上线。其游戏规则极其简单:在太平洋的一个小岛上,一群怒目圆睁、体形滚圆的小鸟为了报复偷走鸟蛋的绿皮猪们,奋不顾身地借力弹弓以自己的身体充当 A development cost of only 100,000 euros of casual games, but can from the APP Store hundreds of thousands of games stand out, it is to achieve the world over 300 million downloads of proud achievements, which have their own unique marketing tips? In 2009, Angry Birds was launched by Rovio, a Finnish game design company. In December the same year, this game in the Apple APP Store on the line. The rules of the game are extremely simple: On a small island in the Pacific Ocean, a group of angry birds with a round neck veteran green pigs in retaliation for stolen eggs, desperate to borrow slingshot to act as their own body