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个人感觉李宁公司一直都有“国际大赛未动,预热活动先行”的传播策略。这次为福州中国羽毛球公开赛举办的预热活动,便有在福州进行的3V3李永波杯羽毛球争霸赛全国总决赛。总决赛后,李宁公司又邀请了参加李永波杯总决赛的队伍与装备发烧友一起参观了李宁羽毛球研发中心。借这次机会,带着自己在微信、微博收集的网友问题,本人来到位于距离福州不远的石狮市,有机会和李宁室内运动事业部的器材规划中心的汉总、羽毛球研发中心的张总及研发高级经理黄华
Li Ning personal feeling has always been “international competition did not move, warm-up activities first ” communication strategy. The warm-up event for the Fuzhou Chinese Badminton Open held in Fuzhou, the 3V3 Li Yongbo Cup badminton tournament national finals. After the finals, Li Ning Company also invited the team to participate in Li Yongbo Cup Finals and equipment enthusiasts visited the Li Ning badminton R & D center. With this opportunity, with their netizens in WeChat and Weibo collection, I came to Shishi City, located not far from Fuzhou, to have the chance to compete with the General Manager and Badminton R & D Center of Equipment Planning Center of Li Ning Indoor Sports Division Zhang and research and development manager Huang Hua