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成功的足球品牌背后是聪明的营销战略。1.明星代言足球俱乐部的产品是场上的球员。皇马的C罗最近被评为世界最具市场价值球员。他每年4400万美元收入中有一半来自品牌代言。2.球衣赞助2014年,阿森纳和彪马签下了价值1.5亿英镑、英国足球史上最大的一笔球衣赞助,阿森纳的年收入也因此达到2200万英镑。3.相关商品很多忠实的球迷会购买各种商品,从球衣到限量版足球、门垫、杯子。阿森纳2013年零售额达到1800万英镑。
Behind the successful football brand is a clever marketing strategy. 1. celebrity endorsement football club’s products are players on the court. Real Madrid’s C Luo recently been named the world’s most market value player. Half of his revenue of 44 million U.S. dollars per year comes from the brand endorsement. 2. Jersey sponsorship In 2014, Arsenal and Puma signed a £ 150 million contract with the largest jersey sponsorship in the history of British football, bringing Arsenal’s annual revenue to £ 22 million. 3. Related Products Many loyal fans will buy a variety of goods, from the jersey to the limited edition football, doormats, cups. Arsenal retail sales in 2013 reached 18 million pounds.