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案例教学法在高职市场营销教学中有着重要的地位,采用案例教学能够使学生从实际问题出发加深对理论知识的理解。本文结合教学实践经验,从运用案例教学法的必要性入手,探讨在高职市场营销课程中如何有效实施案例教学法以及需要注意的问题。
The case teaching method plays an important role in the marketing of higher vocational education. Using case teaching can enable students to deepen the understanding of theoretical knowledge from practical problems. Based on the practical teaching experience, this article starts with the necessity of using the case teaching method and discusses how to effectively implement the case teaching method and the problems that need attention in the marketing course of higher vocational education.