论文部分内容阅读
互联网时代,以微博、微信等为代表的社交媒体,给社会舆论格局和新闻传播方式带来颠覆性改变:新闻传播主体由以传者为中心变为以受者为中心;新闻传播的方式由单向线性转为双向立体;新闻传播的组织架构由各自为政趋向一体化融合。在这种复杂态势下,传统主流媒体要占领舆论制高点,必须在舆论引导的方式方法上不断创新,从丰富报道内容、发挥报道优势、拓展报道渠道着手,敢于发声、善于发声、巧于发声,把握时度效,才能打好主动仗,抢占舆论
In the Internet era, social media represented by Weibo, WeChat, etc. have brought disruptive changes to the pattern of public opinion and news media: the main body of news media has changed from being a sender to being a recipient; the way of news media From one-way linear to two-way three-dimensional; the organization and organization of news media converged from oneness to another. In this complex situation, the traditional mainstream media occupy the high ground of public opinion must innovate ways and means of public opinion guidance. From enriching the content of the report, giving full play to the advantage of the newspaper and expanding the coverage of the media, we should dare to voice, be good at sounding, To grasp the effect of time can we lay the foundations for active battle and seize public opinion