论文部分内容阅读
2012年8月广告市场整体刊例投放金额约为725.5亿元人民币,同比上升3%,排除刊例价等因素,整体广告市场投放量基本与去年同期水平持平。但具体到各个行业而言,情况差别较大,广告投放费用最高的前十行业中,有半数行业同比下降,家居用品、药品及健康产品同比下降明显。环比方面,整体市场同样呈上升趋势,其中电脑及配件及房地产行业环比增长较为突出,零售及服务、商业/工业/农业稍有所下降。本月前十行业与上月基本相同,除了服装及饰品被电脑及配件挤出
In August 2012, the total amount of advertisements posted in the advertising market was approximately RMB 72.55 billion, which was a year-on-year increase of 3%. Excluding the publication price and other factors, the overall advertising market was basically the same as that of the same period of last year. However, as far as various industries are concerned, the situation is quite different. Among the top ten industries with the highest advertising costs, half of the industries have fallen year-on-year, and household products, medicines and health products have dropped significantly year-on-year. On a quarter-on-quarter basis, the overall market also showed an upward trend, with the computer and accessories and real estate sectors showing a more robust growth month-on-month, with retail and service, and commercial/industrial/agricultural industries slightly declining. Ten industries before the month were basically the same as last month, except that clothing and accessories were squeezed out by computers and accessories.