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每年这个时候,都是各种数字营销趋势榜单竞相刷屏的时候。对于营销控而言,对新技术的了解和对新趋势的判断是构思年度营销计划和争取新营销预算的重中之重。犹如会计准则更新之于会计狮,Sencha Touch核心库更新之于程序猿。麦肯锡、埃森哲、尼尔森等公司的大而全报告,Emarkter、Econsultancy、Edelman Digital小而精的预测,都是营销控们喜闻乐见的好资料。而散落在LinkedIn Pulse和Slideshare上的各种
This time of year, all kinds of digital marketing trends competing list scrolling time. For marketing control, understanding new technologies and judging new trends is a top priority for conceiving an annual marketing plan and for securing a new marketing budget. Just as the accounting standards were updated for the accounting lion, the Sencha Touch core library was updated for programmers. Large and comprehensive reports by companies such as McKinsey, Accenture and Nielsen, small but sophisticated forecasts by Emarkter, Econsultancy and Edelman Digital are good news for marketing executives. Spread over LinkedIn Pulse and Slideshare