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视觉文化时代已经到来,视觉文化的独特之处告诉我们:探讨视觉文化的研究模式十分必要。视觉文化研究通常有四种模式:研究文化产品生产(者)的生产(者)中心论模式,研究文化产品接受者的受众中心论模式,研究文化产品“文本”自身特征的文本中心模式,研究文化产品的生产环境状况的文化情境研究模式。文化研究的极致,应是上述四种模式的高度统一。
The era of visual culture has arrived. The uniqueness of visual culture tells us: It is necessary to explore the research mode of visual culture. There are usually four modes of visual culture research: the production-centered model of cultural product production, the audience-centered model of recipient acceptance of cultural products, and the text-centric model of cultural product "text , Cultural situation research mode to study the status of production environment of cultural products. The culmination of cultural studies should be the high degree of unification of these four models.