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《VICE》杂志致力于为各地年轻人开阔新的视野。很多人有疑问,自从我们被WPP收购之后,年轻人是否还信赖我们。关于这个问题,我们想了很多,答案很简单:年轻人感兴趣的是那些具有可靠性的内容,为此他们才愿意买单。只要我们继续为年轻人提供可靠的、能够引起互动的内容,那么我们永远不会失去这批消费者。在营销界和媒体界,企业的结构可能是一件非常引人关注的事情,但是对于普通的18岁年轻人而言,他们不在乎企业归谁所有。因此,没有任何区别。
VICE magazine is dedicated to opening up new horizons for young people everywhere. Many people have questions about whether young people trust us since we were acquired by WPP. We think a lot about the issue, and the answer is simple: young people are interested in content that is reliable and for which they are willing to pay. As long as we continue to provide young people with reliable, interactive content, we will never lose this group of consumers. In the marketing and media industries, the structure of a business can be a very interesting thing, but for the average 18-year-old, they do not care who owns the business. Therefore, there is no difference.