市场营销面面观贾毅一、现代市场营销理论，首先为企业产品占领市场奠定了基础现代市场营销是现代企业管理的重要组成部分，是企业产品占领市场的必要途径。它是指通过市场交易程序，以满足消费者的现实需要和潜在需要为目的，广泛运用符合现代市场交易规律的新方法、新技... View of Marketing Jia Yi First, the modern marketing theory, first of all, laid the foundation for the occupation of the market for enterprise products Modern marketing is an important part of modern enterprise management is the necessary way for the enterprise products to occupy the market. It refers to the market through the trading process to meet the actual needs of consumers and potential needs for the purpose of extensive use of modern market transactions in line with the new method, new technology ...