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喜庆文化是中国传统文化的代表,蕴含着巨大商机。从当前喜庆文化用品包装的现状出发,阐明提升喜庆用品价值内涵的现实意义。糖画艺术作为中国民间艺术的代表,有着广泛的群众基础。以糖画艺术作为喜庆用品包装的题材,可以挖掘糖画的创作形式及艺术价值,提升喜庆用品包装中的文化内涵。通过糖画艺术与喜庆用品包装设计相结合的设计实例,为喜庆用品包装提供了新的设计理念,也为现代包装设计中体现中国博大精深的传统文化提供有益的借鉴。
Festive culture is the representative of China’s traditional culture, contains a huge business opportunity. From the current status of the celebration of the stationery packaging, clarify the practical significance of enhancing the connotation of the value of festive supplies. As the representative of Chinese folk art, sugar painting has a broad mass base. To sugar painting art as a festive supplies packaging theme, you can tap the creation of sugar paintings and artistic value, enhance the festive supplies in the packaging of cultural connotation. Through the design of the combination of sugar painting art and festive supplies packaging design, it provides a new design concept for the festive supplies packaging and also provides a useful reference for reflecting the profound traditional culture in China in modern packaging design.