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《广告时代》2011年10月10日刊苹果公司在2010年的媒体花费大概有4.2亿美元,主要有电视网络、报纸、杂志、传单和户外广告牌,用于数字媒体的花费仅仅不到其媒体总费用的10%。乔布斯自己也亲身参与所有营销环节的设计和策略制定,如果有一场推广活动没
Advertising Age October 10, 2011 Apple’s media spend about $ 420 million in 2010, mainly television networks, newspapers, magazines, leaflets and outdoor billboards, spent less than its media for digital media The total cost of 10%. Steve Jobs himself involved in all marketing aspects of the design and strategy development, if there is a promotion