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社会主义核心价值观的传播策略是影响高校大学生对其认知度的关键。经过对广东省30所高校社会主义核心价值观传播及影响力现状的深入调查、理论分析和对比研究,以及对大学生日常生活状态和思想行为进行分析,结果显示:大学生对社会主义核心价值观的提出赞同度高,对社会主义核心价值观的内涵认知度不高;社会主义核心价值观在高校的传播缺乏吸引力和影响力,效果不佳。针对高校社会主义核心价值观传播存在的问题,需要从传播理念、传播内容、传播群体、传播方式四个方面进行相应的改革。
The communication strategy of the core values of socialism is the key to influencing university students’ recognition to them. Through in-depth investigation, theoretical analysis and comparative study of the status quo and ideological and behavioral activities of the daily life of 30 college and university students in Guangdong Province, the results show that college students agree with the core values of socialism The high degree of awareness of the connotation of the socialist core values is not high; the spread of socialist core values in colleges and universities lacks attractiveness and influence, ineffective. In view of the problems existing in the dissemination of core values of socialism in colleges and universities, it is necessary to carry out the corresponding reforms in four aspects: the concept of communication, the content of communication, the group of communication and the means of communication.