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房企的大数据管理本身就是一个新鲜事物,虽然前景很美好,但也依然有风险。万科今年首次和百度确立了战略合作伙伴关系。未来万科商用旗下的社区商业、生活广场、购物中心系列业态中,将尝试引入百度的LBS技术服务(即基于位置的服务)。该项技术将为万科商业地产的革新注入新动力。
The big data management of the real estate enterprises itself is a new thing, although the prospects are very good, but there are still risks. Vanke for the first time this year and Baidu established a strategic cooperative partnership. In the future series of business, lifeplaces and shopping malls of Vanke Commercial, it will try to introduce Baidu’s LBS technical service (location-based service). The technology will bring new impetus to the innovation of Vanke’s commercial real estate.