通过分析《反垄断法》的相关条款,明确在社会主义市场经济环境下,出版社为了规范市场竞争秩序、避免恶意竞争,不应采取与该法案冲突的订立价格同盟或固定转售价格的手段,并以此来避免竞争;而应制定合理、有效的发行政策,并以此来鼓励竞争,促使社会效益的最大化,同时保证自身供应链各环节的利益。 Through the analysis of the relevant provisions of the “Anti-Monopoly Law,” it is clear that under the socialist market economy, in order to standardize the order of competition in the market and avoid malicious competition, publishers should not resort to establishing a price alliance or a fixed resale price in conflict with this act , And in order to avoid competition; but should formulate a reasonable and effective issuance policy, and in order to encourage competition, to promote maximum social benefits, while ensuring its own interests in all aspects of the supply chain.