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报纸、电视、互联网,这三类媒体都极大地改变了人类历史、人们的生活和人际交往,媒体外交也在这一历史进程中出现,它改变并仍在影响着国家关系、国际政治和世界局势。媒体外交的兴起,当前关于媒体外交的研究状况及其功能,中国媒体外交的优势、劣势、面临的威胁和挑战等问题,值得探讨。中国应该充分利用自己的优势,积极发展媒体外交,同时又要谨慎且警惕地管理媒体外交,有效限制其不利因素的扩散。
Newspapers, television and the Internet all have greatly changed human history, people’s lives and interpersonal relationships. Media diplomacy has also emerged in this historical process. It has changed and still affects the relations among nations, international politics and the world. situation. The rise of media diplomacy, the current state of research on media diplomacy and its functions, the advantages and disadvantages of Chinese media diplomacy, the threats and challenges it faces are worth discussing. China should make full use of its own advantages and actively develop media diplomacy. At the same time, China should exercise cautious and vigilant media diplomacy and effectively limit the proliferation of its unfavorable factors.