哈尔滨拥有丰富的文化旅游资源,相当重视文化创意旅游产业的发展。文化创意旅游是文化创意产业与旅游产业融合发展的产物,是哈尔滨旅游产业转型升级的有效途径。本文从SWOT分析的基础上,对哈尔滨文化创意旅游发展的优势、劣势、机遇和挑战进行全面分析,厘清发展思路,以期促进哈尔滨创意旅游产业平稳健康的发展。 Harbin has a wealth of cultural tourism resources, attaches great importance to the development of cultural and creative tourism industry. Cultural and Creative Tourism is a product of the integration of cultural and creative industries and tourism industry and an effective way to transform and upgrade the tourism industry in Harbin. Based on the SWOT analysis, this paper comprehensively analyzes the advantages, disadvantages, opportunities and challenges of Harbin cultural and creative tourism development and clarifies the development ideas in order to promote the stable and healthy development of Harbin creative tourism industry.