论文部分内容阅读
旅游行业发展得越来越快,逐渐受到人们的重视。旅游给人们提供服务,让人们在旅游过程中获得身体和心理的放松和提升。随着旅游行业的发展,旅游服务的质量也要不断提高。旅游心理学对旅游服务具有不可忽视的重要作用,本文首先分析了旅游心理学在旅游服务的过程中使用,具有的主要作用。并且进一步提出一系列有效的策略,指导我们在旅游服务的过程中,如何更好地使用旅游心理学,从而提高旅游服务的水平。
The development of tourism industry is getting faster and faster, and people are paying more attention to it. Travel to provide people with services, so that people in the travel process to obtain physical and psychological relaxation and promotion. With the development of the tourism industry, the quality of travel services should also continue to improve. Tourism psychology can not ignore the important role of tourism services. This paper first analyzes the main role of tourism psychology in the process of tourism service. And further put forward a series of effective strategies to guide us in the process of travel services, how to make better use of tourism psychology, thereby enhancing the level of tourism services.