节庆旅游在促进城市旅游发展、提升城市形象和知名度方面具有积极的推动作用,本文通过SWOT方法对哈尔滨节庆旅游进行分析,分析了在资源、气候等方面的优势;在地理位置及从业人员素质较低等方面的劣势;在政府支持及交通完善等方面的机遇;在同类节庆活动竞争等方面的挑战等。 Festive Tourism plays an active role in promoting the development of urban tourism and promoting the image and popularity of the city. This paper analyzes the festive tourism in Harbin by means of SWOT, analyzes its advantages in terms of resources and climate, and compares its advantages in geographical location and practitioners’ quality Lower disadvantage, opportunities in government support and traffic improvement, challenges in the competition of similar festivals, etc.