优秀的橱窗设计,不仅是一件关于色彩、线条和陈列的艺术品,让消费者大饱眼福,更是一个营销工具,传递品牌个性、风格和文化,并带动销售。作为品牌形象内容之一的卖场橱窗设计,是品牌直接面向消费者的第一张脸。其作为企业决胜终端的重要营销手段之一,通过最直接的品牌展示来吸引消费者关注,并传达品牌形象和品牌风格,在提高销售额方面甚至起着比店内导购员更为重要的作用。 Excellent window design, not only is a work of art on color, line and display, so that consumers feast for the eyes, but also a marketing tool to convey brand personality, style and culture, and drive sales. As one of the brand image of the store window design, is the brand’s first face directly to consumers. As one of the important marketing tactics of the business winning terminal, it attracts consumers’ attention through the most direct brand display and communicates the brand image and brand style. It even plays an even more important role than increasing the salesman in the store.