基业长青的企业,其青春不老的基因密码是什么?吉姆·科林斯在《从优越到卓越》《基业长青》中,通过对许多持久卓越企业的研究发现,在促成一个公司从优秀到卓越转向基业长青的过程中,有一个极其重要的关键度,这个关键度包括核心价值观及一个高于盈利的核心目标的主导宗旨或核心意识,它是催人不断前进的重要标准。 Everlasting companies, their young age genetic code is what? Jim Collins in the “From Excellence to Excellence” “Foundation Everlasting,” through the study of many lasting excellence found that in contributing to a company from excellent to excellent There is a crucially critical turn in the long run of change that encompasses core values ​​and a dominant tenet or core awareness of a core goal that is above profitability and is an important standard that drives people to move forward.