论文部分内容阅读
策略亮点以亲子家庭人群为市场,借助高性价比收视平台,携手全国最优质的卫视平台中的优质节目《爱上幼儿园》,占领品牌发展先机。创新点无缝衔接企业营销理念,线上线下联动,巧妙而合理地进行广告植入,实现产品与节目调性高度契合。广告效果借助《爱上幼儿园》的整合营销传播,深化受众对品牌的信任度和忠诚度,实现品牌、销量双赢,逐步实现大数据营销。广告目标借势电视荧屏现象级亲子类品牌节目,深度植入品牌形象,实现品牌升值,提高企业销量。
Strategic Highlights Targeted at the market for parent-child family groups, the Company will take the lead in developing the brand with the help of cost-effective viewing platform and the premium program “Love Kindergarten” in the country’s best-quality TV platform. Innovative point of seamless convergence of corporate marketing philosophy, online and offline linkage, clever and reasonable advertising implants, to achieve a highly fitting product and program tonal. Advertising effect With the help of integrated marketing communication of “falling in love with kindergarten”, deepening the trust and loyalty of the audience to the brand, achieving a win-win situation of brand and sales and gradually realizing big data marketing. Ad target to take advantage of the phenomenon of television screen-level pro-class brand programs, in-depth implant brand image, to achieve brand appreciation and improve business sales.