论文部分内容阅读
随着微信的蔓延,各行各业不得不加人到微信营销的大军中来,高校自不例外。然而高校的微信从主办方到粉丝都充满着仿徨和无奈。首先,微信到底应该在高校的整体宣传体系中该处于什么样的地位,运营人员到底要具备怎样的素质,内容到底要如何整合;其次,粉丝期望从官微中获取什么信息,接受哪些服务;再次,校内各个部门要在这个体系中处于什么样的位置,发挥什么样的作用……一系列问题交织在一起,让这个系统无所适从。
With the spread of WeChat, all walks of life have to join the WeChat marketing forces, universities are no exception. However, WeChat universities are full of confusion and helplessness from the host to the fans. First of all, what kind of position should Wechat belong to in the overall publicity system of colleges and universities? What kind of qualities should operators have in the end and how the content should be integrated? Secondly, what kind of information fans should expect from the micro-government and which services should be accepted; Third, what role should the various departments in the school be located in this system and what role to play? A series of questions are intertwined to make the system know what to do.