近年来,随着全球化进程的深入发展,中西方跨文化交流日益增多,但由于中西方在文化背景及历史传统等方面各不相同,导致中西方人民在社会价值观、思维模式和行为规范上差异巨大,从而引起跨文化交际中文化冲突现象的出现,给跨文化交际活动带来不利影响。中西方人民只有在求同存异的基础上加强交流与合作,才能有效避免跨文化交际中的文化冲突现象。 In recent years, with the deepening development of the globalization process, the cross-cultural exchanges between China and the West have been increasing. However, due to the differences in cultural backgrounds and historical traditions, China and the West lead the Chinese and western peoples in social values, modes of thinking and codes of conduct The huge differences lead to the emergence of cultural conflicts in intercultural communication and adversely affect intercultural communication activities. Only by strengthening exchanges and cooperation on the basis of seeking common ground while reserving differences can the Chinese and Western peoples effectively avoid the phenomenon of cultural conflicts in intercultural communication.