信息技术正在飞速的改变着人类社会,活动营销面临巨变。本文从交互活动的概念和含义入手,深入分析了交互活动的特性,并从理论高度解析了交互活动系统,建立了具备一定创新性和指导性的数字交互式活动营销模型,最后对交互活动未来的发展予以了探讨。 Information technology is rapidly changing the human society, marketing activities are facing tremendous changes. This article starts with the concept and meaning of interactive activities, deeply analyzes the characteristics of interactive activities, analyzes the system of interactive activities from a theoretical perspective, establishes a digital marketing model with some innovative and directive activities, and finally analyzes the future of interactive activities The development of the be explored.