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旅游目的地不仅是旅游者参观游览的场域,更是人与人之间交流和交往的重要场域。义乌作为国际商贸名城,吸引大量的游客和商人聚集,多元文化在此交融。语言和文字作为人们交往的重要工具,规范语言文字的使用,推广规范的语言文字具有重要的意义。将义乌旅游目的地的建设开发与规范推广语言文字工作相结合,对于提高义乌旅游目的地层次和文化内涵,提高义乌城市文化品位和软实力,推动义乌国际贸易综合改革试点建设和国际商贸名城的建设具有重要意义。
Travel destination is not only a tourist visit the field, but also an important field of exchange and interaction between people. As an international trade and business city, Yiwu attracts a large number of tourists and businessmen to gather in which diverse cultures blend. Language and text as an important tool for people to communicate, regulate the use of language, promote the norms of language is of great significance. Yiwu tourism destination construction and development and standardize the promotion of language work combined for the purpose of raising the level of Yiwu tourist destination and cultural connotation of Yiwu city to raise cultural quality and soft power to promote the comprehensive reform of Yiwu International Trade Pilot Construction and International Trade City Construction is of great significance.