随着媒体行业的发展,新媒体时代逐渐影响着人们的正常生活,传统节目的主持人必须要顺应时代的发展,同时也面临着巨大的机遇和挑战。因此,如何在新媒体的环境下抓住发展机遇,积极的迎接挑战是目前所有主持人面临的重大问题。本文深入的研究了我国新媒体的具体情况,并且总结出了新环境下主持人提升生存能力的主要方法。 With the development of the media industry, the new media era has gradually affected people’s normal life. The host of traditional programs must adapt to the development of the times while facing enormous opportunities and challenges. Therefore, how to seize the opportunities for development in the new media environment and meet the challenges proactively is a major issue currently facing all the moderators. This paper studies in depth the specific conditions of new media in our country, and summarizes the main methods to enhance the viability of the moderators in the new environment.